Technology, reminds me of the space race. What will be the next hot item of the year on everybody’s wish list? It’s constantly a race, but in reality it is who can make the technology work for what people want as well as who can market the product/brand the best.
For example Nintendo announced that their new device would incorporate 3-D. This device allows the game to be displayed in a 3-D video without the need for glasses or any other special device for you to see the picture. (photo of the gaming device on right)Nintendo is calling this new gaming system the 3DS. This gaming system is an upgraded version on the current DS and DS Lite, but with a twist. 3DS plans on being on store shelves in the US, late March, and users can purchase it for $249. By late June, over 30 games will be available for users to play on the 3DS.
It can easily fit into your pocket; it is the size of the DS Lite gaming device that is currently on store shelves. The device contains two screens; a 3-D screen and a touch screen. Users are able to change the depth of the 3-D display so that they don’t have to strain their eyes.
(Video courtesy of YouTube; is an example of the promo that they are currently using to show off the amazing 3-D effects.)
Personally I think it is good that technology is expanding more and more, however I do think that it is kind of ridiculous that every year something new or some new feature on a product comes on that new model. It is funny to see how many people drop their current model product to go and purchase the next newer model. The thing that does it is how the company markets the product. If you don’t market the product correctly then the product won’t get sold, as much. For example Apple comes out with new iPods every year. What ones do they market the most for the newest one there is the iTouch and the iNano. You really don’t see much marketing for the iClassic or the iShuffle. Hence why they don’t sell as many of them.
One thing that Nintendo has going for them at the moment is the fact that 3-D movies are big. Every movie that is made now has some sort of 3-D version. The next thing that came out is the option to purchase 3-D televisions. 3-D is huge right now so what did Nintendo do, well they are tapping that source and keeping it going. 3-D games, what better way to market than just getting on the 3-D bandwagon and letting it ride.
No comments:
Post a Comment